Young, Driven, and Leading: How Luka Became Head of Sales at 27
What motivated you to enter the world of sales, and how did you know it was the path you wanted to follow?
I believe it was my competitive spirit that ultimately led me into the world of sales. For me, sales is an everyday competition, first with yourself, and then with the market. I’ve always felt that sales isn’t something you simply choose, it’s something that finds you, which is exactly what happened in my case.
What did your journey to becoming Head of Sales at just 27 look like? What key experiences or decisions brought you here?
My sales journey began at the age of 18, working in conference tourism for NGOs. From there, I joined Silver Bell Group, where strong early results led to an incredible opportunity, after just six months, I began working directly with the CEO, Marko Dubočanin. Learning from him gave me a deep understanding of sales from a strategic perspective. I then continued my career in Cyprus with Ultimate Fintech, the organizer of the world’s largest financial expo. After three years, I returned to Silver Bell Group, this time as Head of Sales. So while I’m only 27, I bring nearly a decade of experience in the field.
Many believe that age is a barrier to leadership roles. How did you manage to build authority and trust as a young leader in the industry?
While numbers may be everything in sales, in the case of age they aren’t what defines a true leader. I believe confidence is key, and it’s the results you deliver that ultimately build both authority and trust. When people see consistent performance, age becomes irrelevant.
What principle or philosophy do you consider your "secret weapon" in sales - something that truly sets you apart?
For me, the real “secret weapon” in sales isn’t some trick or tactic – it’s about building real, honest relationships with people. I’ve always believed that every goal should come with growth, not just numbers. That’s why I treat each day as a chance to learn something new, get a little better, and make my work actually matter. I do set targets, of course I do, but for me, it’s just as important to feel like I’m moving forward, not just ticking boxes. That mix of personal drive and genuine connection is what makes my approach different.
How do you see the future of sales evolving as AI and automation continue to grow - where does the human factor remain essential?
As I said, my “secret weapon” is building deep, meaningful relationships, which is exactly where AI will always fall short. I fully support using AI to streamline and simplify certain tasks, but at the end of the day, it’s the human factor that seals the deal. Trust, emotion, and genuine connection are irreplaceable elements in sales.
What personal trait or habit helped you advance so quickly?
I’d say persistence and discipline have played the biggest role. When you’re passionate about something and consistently stay committed to it, success tends to follow naturally.
When you think about the next five years - where do you see yourself and Silver Bell Group?
In five years, I see myself as the Global Head of Sales. I truly believe Silver Bell Group is on its way to becoming a major player on the global stage, and I would be proud to lead that growth from the front.
