Digital Marketing Done Right: 7 Benefits of Outsourcing Digital Marketing to Experts

Have you ever felt like the threads are slipping out of your hands? Do you feel distracted in one day and have to deal with a hundred challenges that marketing brings daily? There is less and less creativity and more and more obligations.

As an entrepreneur facing the challenges of growing your business, sometimes you might feel like a solo climber attempting to conquer a treacherous mountain. The path ahead is steep, and you need support to navigate the rugged terrain successfully. If the answer is “YES,” let’s talk about Outsourcing Digital Marketing.

Out-of-house marketing could be the rope that connects you to a group of experienced guides. These professionals have conquered similar mountains before and understand the best routes to reach the summit. They bring a fresh perspective and innovative strategies to accelerate your growth in the world of digital marketing.

By applying this working model, you can tap into diverse skills and expertise. From content creation to social media management and SEO, these specialists work together to amplify your brand’s visibility and engage your target audience through effective digital marketing strategies. They can provide the extra boost you need to stand out in a competitive landscape.

Moreover, hiring and outsourcing can save you valuable time and resources. Instead of recruiting and training an in-house marketing team, you can leverage the knowledge and capabilities of external experts from a digital marketing agency. This allows you to focus on your core competencies, ensuring that you continue to deliver exceptional products or services while leaving the complexities of digital marketing to the experts at the digital marketing agency.

However, it’s important to carefully assess your specific goals and needs in the realm of digital marketing. Consider factors such as budget constraints, the level of control you desire, and the importance of maintaining internal expertise. Building in-house digital marketing may be the preferred choice for some entrepreneurs, providing greater control and alignment with their company culture in the context of digital marketing strategies.

Ultimately, the decision between out-of-house and in-house digital marketing depends on your unique circumstances in the ever-evolving landscape of digital marketing. Both approaches have their advantages and trade-offs. It’s crucial to weigh the benefits of hiring and accessing external expertise and scalability against the potential challenges of coordination and communication with a digital marketing agency. 

So, let us give you the crucial information in order to decide what would be the right decision for you!

Table Of Contents

1. What exactly does  “Outsourcing Digital Marketing” mean?
2. Why Outsource Digital Marketing?
3. Benefits of Outsourcing Digital Marketing
4. In-house vs Outsourcing Digital Marketing?
5. How to outsource digital marketing?
6. FAQ

What exactly does ‘’Outsourcing Digital Marketing Services‘’ mean?

Digital Marketing Outsourcing is a business model in which the external side, on behalf of one company, manages its marketing service. Basically, the outsourced side is involved in creating a marketing strategy and the whole ATL (above the line) and BTL (below the line) activities, which the company then uses to promote and grow your business.

Working with an outsourcing marketing team includes the following positions:

Account Manager: Supervises and manages the team, working like a mediator between you and the marketing team, all to achieve your goals. 

Content Writer: Creates a creative writing strategy for your website, blog posts, and product description, all to connect with your target audience.

Social Media Adviser/Manager: Brings the best strategy for your social media channels (Instagram, Facebook, Tik Tok..) to help you engage your audience.

SEO Specialist: Optimizes website content for SEO to improve visibility and attracts organic leads.

Web Developer: Make sure your website works well.

PPC Specialist: They are in charge of creating and improving online advertising campaigns to make them more effective.
Are you still into this topic? Let’s keep the conversation rolling! 🙂

Why Outsource Digital Marketing Services in 2023?

When someone says: “I do marketing for a living.”, it sounds easy, but the reality is much different. Marketing is a long process and an effort of thinking and realizing an innovative business idea. Good marketers need to know the various fields of business, especially sales, because marketing is not just a creative thing; it is an extension of sales.

So, if you want to increase your income and advance your business, the first step is to focus on marketing and make the best advertising strategy.

But you have no time to deal with this? Understandable. You are not an octopus. 🙂

Benefits of Outsourcing Digital Marketing Services:

1. Keeping up with new trends: When you decide to work with an external digital marketing agency, you have more opportunities to hear new ideas, and discover new trends. You gain access to various perspectives and insights that will benefit you further in the realm of digital marketing.

External marketing agencies bring a fresh and innovative perspective that your internal team may not possess, giving you a creative boost. Unique approaches can inspire new strategies and ideas that invigorate your marketing efforts, helping your business stand out and achieve best results.

Working with an external agency, you will be in contact with people from different industries like IT, Graphic design, Production, and Photography, and many other industries and sectors. 

All of the above will bring you closer to your target audience, and you will have a chance to learn how your potential consumer thinks and what kind of products/services they want.

2. Budget-friendly & Time saving: Hiring new employees can be exhausting and challenging. Sometimes the onboarding process of new employees can last months. Deciding to work out of the house, you can set up a whole team in less than 14 days. You will save more money and time, and, most importantly, you will save yourself from unnecessary stress. This is particularly useful when managing your social media campaigns.
3. Team of experts: By hiring an external agency, you can meet experts from different advertising fields, including digital marketing and social media planning. As mentioned before, marketing is not just about posting photos on Instagram and Facebook or funny videos on TikTok. It’s a complex advertising strategy process that includes fields like SEO, Developing, Data Analyzing, Content creation, and Content writing, all of which can be crucial for your digital marketing and social media campaigns.

4. Scalability & flexibility: First, we need to define scalability. Imagine your business as a seed with great potential to grow into healthy and beautiful plants, but sometimes the weather can be unpredictable. Today is sunny, but already tomorrow can be rainy and cold. And, if you want healthy and beautiful plants, you should adequately water and protect them. Basically, it is necessary to adapt to the weather conditions. In the same way, we can define scalability.

Scalability is the ability of one organization to quickly adapt to new trends and market working conditions, with an effort to operate its business and increase revenue efficiently. By working with experts, like external agencies, your business can be more scalable and flexible, especially when it comes to adapting to changing trends in the digital marketing and social media landscape.

5. Access to Advanced Marketing Tools and Technologies; Trends in technology and the market are changing at rocket speed, and following them can be challenging. As digital marketing becomes increasingly crucial, the prices of its tools continue to climb. The monthly costs of these tools can match those of employing a full-time worker to manage your website.

6. Focus on core business; As your business grows, you might find yourself occupied with supporting activities rather than focusing on your core business. In the long term, there are better decisions than this, especially when it comes to digital marketing.

7. Faster results; With long experience, deep specialization, creative and analytical experts, results come faster than usual.

Every member from the digital marketing agency has their own tasks in an external agency. Clearly, defined strategies and deadlines speed up the whole process, especially when it comes to managing your website.

In-house vs Outsourcing Digital Marketing in 2023?

This question can be tricky. The answer is “It depends”. Hmm.. how? Let’s try to explain this through a couple of questions.

Does the blue color suit everyone, or does everyone like this color?
No.
Does everyone have the same ambitions, plans, and goals? No.
Does every company want to do business globally? No.

Case number 1
So let’s put it like this: You are an entrepreneur or CEO/Founder of a company that wants to expand on a global market. In order to do so, you need a group of experts in every field to start creating campaigns that will make your company/product/brand visible. Subsequently, you would also need a huge budget to recruit these marketing professionals. To assemble the team, your project manager will need a well-thought-out strategy for hiring the right talent and developing marketing campaigns that align with your global expansion goals.

Solution: Hire an experienced professional led by your project manager. So you can establish expertise with guidance and understanding of sales and growth aspects.

Case number 2
Imagine you are a medium-sized company (SME) that has experienced a stagnation in revenue despite your business growth. The main reason behind this situation is the rising costs coupled with the lack of revenue generation from new streams of business. In such a case scenario, the optimal solution would be to focus on cost optimization. One viable approach to achieve this is through outsourcing, particularly in the realm of digital marketing positions. By outsourcing these roles, you can have a dedicated team that aligns with your company’s growth trajectory without becoming a burden on your resources.

Case number 3
Think of a small hotel brand. An in-house digital marketing team could be a perfect solution when it comes to digital marketing. Primarily because content creation should be updated daily, it is really needed to be a part of the team and breathe the atmosphere to transfer it. Working closely with various departments, content creators accurately portray the hotel’s distinctive features and maintain consistent messaging across platforms. Their quick communication enables efficient content creation, adapting to changes, and capturing enhancements promptly in the realm of digital marketing.

The first step would be to revise your business goals, your business setup and circumstances. If you are still not sure, we can always help you out. Our experienced Head of Global Sales could help you out in deciding.

More about this topic you can read on our blog “How to Outsource Digital Marketing?”.

Conclusion

As mentioned before, digital marketing is a continuous process of activities from various business areas. It has enormous dedication, a lot of effort, and passion. Digital marketing is one of the essential components of the bloodstream of business. If you want to have a healthy business and achieve outstanding results, you should develop every component equally. 

So,

• If your business is growing.
• If you want to work in the global market or be the no. 1 in the local market.
• If you want to keep up with new business trends.
• If you want to work with a creative and flexible team.

Hiring and outsourcing digital marketing is definitely the right choice for you! 😊

How to outsource Digital Marketing in 2023?

Setting up the right team doesn’t have to consume all your time. Once we get a pool of qualified candidates, we will present them to you for review. You would be able to interview and evaluate the candidates in the last round to determine if they are a good fit for your business, saving you time and effort.

Frequently Asked Questions (FAQ)