How to Outsource Sales?

How to Outsource Sales? | 2023 Guide

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By SilverBell Group
SBG Knowledge hub, knowledge is power and we are sharing it with you

Effective strategies are crucial for driving revenue and achieving sustainable growth in today’s competitive business landscape. However, this process can be complex and resource-intensive, requiring specialized skills and expertise. That’s where outsourcing comes in. 

By outsourcing your sales functions to professionals who excel in the field, you can tap into a wealth of knowledge and experience that will supercharge your efforts.

You are in the right place if you’re a business owner or entrepreneur considering sales outsourcing. This article is your roadmap to success!

Table Of Contents

  1. What is considered as Sales?
  2. What different Roles Exist in Sales?
  3. How does Sales correlate with Lead Generation?
  4. What does it mean exactly Sales Outsourcing?
  5. Why should your Business Outsource Sales?
  6. How to Outsource Sales Correctly in 2023?
  7. How much does it cost to outsource Sales?
  8. What are the Benefits of Outsourcing Sales?
  9. When should you Outsource Sales?
  10. How to measure the success of Outsourced Sales Personnel?
  11. Conclusion
  12. Frequently Asked Questions (FAQ)

What is considered as Sales?

The sale encompasses the activities involved in selling products or services to customers in exchange for monetary compensation. It includes prospecting, lead qualification, presentations, negotiations, and deal closures.

Sale is the lifeblood of any business, driving revenue generation and fostering long-term customer relationships. By effectively managing the sales process, companies can achieve growth and maintain a competitive edge in the market.

prospecting, lead qualification , presentation, negotiations,  deal closures

What different Roles Exist in Sales?

“Great salespeople are relationship builders who provide value and help their customers win.”

Jeffrey Gittomer

In the realm of sales, various roles contribute to the success of a company’s revenue-generating efforts. Here’s a general overview of key roles:

Sales Representative: Responsible for prospecting potential customers, establishing relationships, and closing deals.

Sales Manager: Oversees and manages the sales team, sets sales targets, provides coaching, and monitors performance.

Account Executive: Builds and maintains relationships with key accounts, identifies upselling and cross-selling opportunities, and ensures customer satisfaction.

Sales Operations Specialist: Supports the sales team by managing sales processes, analyzing data, optimizing tools, and providing administrative assistance.

Each role plays a vital part in the sales ecosystem, collaborating to achieve the overall sales objectives of the organization.

What different Roles Exist in Sales?

How does Sales correlate with Lead Generation?

Sales and lead generation are two interconnected yet distinct processes. Lead generation focuses on attracting and nurturing potential customers and identifying clients interested in a company’s products or services. On the other hand, sales professionals specialize in converting qualified leads into paying customers by employing persuasive techniques, conducting negotiations, and closing deals.

While there can be overlap between the two functions, it is often more efficient to separate lead generation and sales activities. This separation allows each team to focus on their respective areas of expertise, maximizing efficiency and productivity.

By outsourcing lead generation or implementing a dedicated lead generation team, companies can provide a steady stream of qualified leads for their team, enabling them to concentrate on what they do best – selling.

What does it mean exactly Sales Outsourcing?

Sales outsourcing is a process of delegating one part or the whole sales process to an external agency to handle on behalf of a company. It involves delegating tasks such as lead generating, finding and closing deals, and implementing effective marketing strategies tailored to B2B or B2C sales.

Instead of maintaining an in-house team, companies can tap into the expertise and resources of an external agency. This strategic approach allows businesses to leverage specialized sales knowledge, industry experience, and established networks to enhance their efforts and achieve better results.

External provides access to a dedicated team of experts who can effectively represent the company, identify new trading opportunities, nurture relationships, and close deals.

By outsourcing sales, businesses can benefit from external agents’ scalability, and strategic advantages.

Why should your Business Outsource Sales?

Outsourcing sales can deliver significant advantages for businesses looking to boost their performance and drive growth. Here are some compelling reasons to consider outsourcing:

Access to Expertise: External sales providers possess specialized knowledge, skills, and experience in various industries and methodologies. They are equipped with the latest techniques, market insights, and tools, including email marketing, website-based solutions, and social media platforms like LinkedIn, to drive results and overcome challenges.

Cost Savings: Outsourcing sales eliminates the need for recruiting, training, and managing an in-house team, resulting in expenses savings. Additionally, external providers often operate on a pay-for-performance model, aligning their incentives with your company goals.

Scalability: External providers offer flexibility and scalability, allowing you to adjust resources based on demand. Whether you need to expand or downsize your email marketing, website development, or LinkedIn, outreach efforts, outsourcing provides the agility to adapt to changing company needs.

Focus on Core Competencies: By outsourcing sales, you can free up internal resources and allow your team to concentrate on core competencies, such as product development, customer service, and strategic planning. This ensures that each department can operate efficiently and contribute to the business’s overall success.

Accelerated Sales Cycles: External providers are dedicated to driving results through various channels, including email marketing, website-based solutions, and social media platforms like LinkedIn. Their focus and expertise enable them to streamline the process, shorten sales cycles, and achieve faster revenue generation for your company.

Outsourcing sales empowers businesses to tap into external resources,and gain a competitive edge.

If you’re still wondering if this model is right for your business, we suggest you read our blog Should I Outsource Sales? where we dive deep into this topic.

How to Outsource Sales Correctly in 2023?

Outsourcing sales to clients requires a strategic approach to ensure success. By following these best practices, you can effectively outsource sales to clients in 2023 and optimize your efforts:

Client’s Idea

Our partnership will start by scheduling a call with you to understand your business requirements and goals. Based on all the information, we will prepare a customized proposal with a scope of work, pricing, and other relevant details. The proposal will also highlight the benefits of outsourcing digital marketing positions, such as access to a more incredible talent pool and efficacy in executing your projects while being cost-friendly.

Setting up the right team

Once we sign the Agreement, our HR department will start with the screening and recruitment process, so we can set up a team of marketing experts to work on your project. Once we get a pool of qualified candidates, we will present them to you for review. You would be able to interview and evaluate the candidates in the last round to determine if they are a good fit for your business.

Facilitating and onboarding

Once you get your dedicated Belgrade team who works exclusively for you, we will start the onboarding process. This would include setting up their office and workspace, providing necessary equipment or tools, and ensuring they receive the required training.


The marketing team will execute the project as per the agreed-upon SLA. The team will use various methods to generate leads, including email marketing, social media outreach, cold calling content creation, running PPC campaigns, etc. We are keeping up to date with all the necessary information quickly since you have a designated project manager explicitly working for your business/project.

Maintenance and training

We will provide comprehensive training for the newly recruited marketing team. This training will include product knowledge, sales techniques, and other relevant skills. We will ensure that your freshly established marketing team is equipped with the tools and resources necessary to succeed in the industry in which you operate.

Managing and reporting

As mentioned, each project has from our side project manager who ensures everything runs smoothly in the office. He is your single point of contact, overseeing the project, so you can rest assured that all your requirements will be met and you will receive regular updates on the progress of your project.

By following these steps, you can ensure a successful and productive partnership with clients that drives revenue growth and business success.

How much does it cost to Outsource Sales Service?

The cost of outsourcing can vary depending on several factors, such as the scope of work, industry complexity, sales methodologies employed, and the specific needs of your business. External providers typically offer flexible pricing models tailored to each client’s unique requirements.
When entering an outsourcing partnership, it’s crucial to establish a contract outlining the scope of work, payment terms, metrics for success, and other essential details. This ensures that both parties clearly understand their obligations and responsibilities and sets expectations for the outsourcing agreement.

Hiring an external agent will remove recruiting, hiring, and managing an in-house team, resulting in expense savings. This approach eliminates overhead expenses associated with full-time employment, such as salaries, employee benefits, and training expenses.

Our popular pricing model is the Sales Business Growth (SBG) model. SBG is a performance-based pricing structure where the external provider receives compensation based on the achieved sales results. This model aligns the interests of both parties, ensuring that the outsourced team is motivated to deliver exceptional performance and generate revenue for your business.

The agreed-upon commission rates or performance metrics determine the expense of outsourcing sales under the SBG model. These rates can vary depending on the complexity of the trading process, the average deal size, the sales cycle length, and other factors specific to your business.

The SBG model offers businesses the advantage of cost predictability and a clear return on investment (ROI). It minimizes the risk associated with traditional fixed-cost outsourcing models the need for hiring talented sales personnel, and ensures that you only pay for the actual results.

We suggest you read our blog How Much Does it Cost to Outsource Sales? where we dive deep into this topic.

What are the Benefits of Outsourcing Sales Services?

The external partner offers a multitude of benefits that can have a profound impact on your business’s bottom line. Here are five key advantages of embracing sales outsourcing:

Specialized Expertise: External providers bring a wealth of specialized expertise, knowledge, and experience to the table. They are well-versed in the latest methodologies and possess invaluable industry-specific insights. This expertise equips them to navigate even the most complex sales environments with finesse, resulting in superior outcomes.

Expanded Market Reach: Sales outsourcing opens doors to new markets and enables you to cast a wider net, reaching a broader spectrum of potential customers. With the backing of an external team, you gain the ability to explore previously untapped opportunities, expand your customer base, and enhance your market penetration.

Improved Sales Performance: External professionals are unwaveringly committed to delivering results. Their relentless focus and honed expertise empower them to optimize sales processes, employ highly effective techniques, and close deals with remarkable efficiency. As a result, you’ll witness a tangible boost in sales performance and a significant upswing in revenue, allowing you to capitalize on your strengths.

Flexibility and Scalability: Sales outsourcing offers unparalleled flexibility, allowing you to scale your efforts in lockstep with market demands. Whether you need to rapidly expand during peak seasons or seamlessly adjust resources during slower periods, outsourced teams are uniquely positioned to accommodate your evolving business needs. This flexibility ensures that your company remains agile and adaptable in a dynamic market landscape.

Cost Savings: The financial benefits of outsourcing sales cannot be overstated. By opting for sales outsourcing, you eliminate the need for recruiting, training, and managing an in-house team. This translates to significant cost savings as you sidestep overhead expenses associated with full-time employment, such as salaries, employee benefits, and training costs. Furthermore, numerous external service providers follow a compensation structure based on performance, directly linking their remuneration to the concrete sales outcomes they produce. This approach not only lightens your financial load but also guarantees that your expenditures are exclusively tied to the results attained, thereby maximizing the return on your investment.

Embracing this operational model empowers you to harness these advantages, addressing your specific needs and facilitating business growth and scalability, while simultaneously conserving your valuable time and resources. It is a strategic decision that ultimately drives cost efficiencies, enhances sales performance and positions your company competitively within your industry.

When should you Outsource Sales Services?

Determining the right time to implement this model depends on various factors specific to your company. Here are two scenarios where this strategy can be useful:

Scenario A: In-house Sales Services

Teams are common in many organizations, especially during the early stages of business development. Having an internal team provides control over the sales process, direct oversight of sales activities, and a deep understanding of the company’s products or services.

This option can be beneficial when:

1. Your business is still establishing its market presence.
2. You have the necessary resources and infrastructure to support an in-house sales team.
3. Your sales operations are highly integrated with other departments, such as marketing and customer support.

However, as your company grows and market demands increase, there may come a time when in-house sales reach their capacity or encounter limitations.

Scenario B: Outsourced Sales Services

This option can be beneficial when:

1. Your sales team is stretched thin or needs more specialized expertise to drive sales growth.
2. You want to enter new markets or expand your customer base quickly.
3. Cost optimization and scalability are crucial considerations.
4. You need to focus internal resources on core competencies and strategic initiatives.
5. You want to leverage external sales professionals’ networks, industry connections, and market insights.

Outsourcing sales can help you overcome these challenges, accelerate growth, and achieve your sales objectives effectively.

How to measure the success of Outsourced Sales Personnel?

Measuring the success of outsourced sales personnel involves tracking various key performance indicators (KPIs) that align with your company goals. Here are some KPIs to consider when evaluating the performance of outsourced sales personnel and finding a solution to achieve your company objectives:

Sales Revenue: Monitor the revenue generated by the external sales team over a specific period. Compare it with the investment made in outsourcing to determine the return on investment (ROI).

Sales Conversion Rate: Measure the percentage of leads or opportunities that successfully convert into paying customers. This metric reflects the effectiveness of the external sales agency in closing deals and driving conversions.

Average Deal Size: Evaluate the average value of deals the outsourced sales agency closed. Increasing the average deal size indicates securing larger contracts and maximizing revenue potential.

Sales Cycle Length: Assess the duration it takes for a lead to progress through the sales pipeline and convert it into a customer. A shorter sales cycle indicates efficient processes and effective lead nurturing strategies.

Customer Satisfaction: Gather feedback from customers interacting with the external partner to gauge their satisfaction levels. Positive customer feedback indicates the external agency’s ability to provide a positive sales experience.

Regularly reviewing these KPIs and aligning them with your business objectives allows you to evaluate outsourced sales personnel’s success accurately. Collaborate with your outsourcing partner to establish reporting mechanisms and receive insights into performance, enabling you to make data-driven decisions and optimize your sales strategies.


Outsourcing sales can be a game-changer for companies aiming to drive revenue growth, expand their market reach, and optimize their sales operations. By leveraging the expertise of external partners, companies can tap into specialized knowledge, access new market opportunities, and achieve sustainable success.

This strategic approach can be the solution for companies that want to raise their performance, take advantage of new market opportunities and gain a competitive advantage in today’s dynamic  environment.

Frequently Asked Questions (FAQ)

Sales refers to the activities involved in selling products or services to customers in exchange for monetary compensation. It encompasses lead generation, prospecting, negotiations, presentations, and deal closures.

Various roles exist, including sales representatives, sales managers, account executives, and operations specialists. Each role contributes to the overall sales process and ensure its success.

Sales and lead generation are interconnected processes. While lead generation focuses on attracting potential customers and nurturing leads, sales professionals specialize in converting qualified leads into paying customers through persuasive techniques, negotiations, and deal closures.

Sales outsourcing refers to the practice of entrusting sales functions to external specialists or agencies. Instead of maintaining an in-house team, businesses can leverage the expertise and resources of outsourced sales professionals to enhance their efforts and achieve better results.

Outsourcing sales offers advantages such as specialized expertise, cost savings, scalability, flexibility, and the ability to focus on core competencies. It enables businesses to leverage external resources and achieve a competitive edge.

To outsource sales correctly in 2023, define your sales objectives, choose the right outsourcing partner, establish open communication, integrate whole processes, and monitor and evaluate performance. These best practices ensure a successful outsourcing partnership.

The costs of this strategy are based on many factors, such as the scope of work, industry complexity, and specific company needs.

There are many benefits, such as specialized expertise, expanded market reach, improved performanThere are many benefits, such as specialized expertise, expanded market reach, improved performance, cost savings, flexibility, and scalability.ce, cost savings, flexibility, and scalability. It empowers businesses to drive growth, enhance performance, and gain a competitive edge.

You should consider outsourcing sales when your team reaches its capacity, lacks specialized expertise, or when cost optimization, market expansion, scalability, and focus on core competencies become priorities.

Measure the success of the external agency by tracking key performance indicators (KPIs) such as sales revenue, sales conversion rate, average deal size, sales cycle length, and customer satisfaction. Regularly evaluate these metrics to assess the outsourced team’s performance accurately.

The duration of the contract depends on the nature of your business. Generally speaking, the first cooperation results appear after at least a year.

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