“If it sounds like a template, people scroll past.”
That line says a lot about how our colleague Milan Miljković sees marketing. As Head of Marketing at Silver Bell Group, Milan didn’t come from the typical background. He started as a developer who simply raised his hand when someone needed to “get people to the website.” What followed was a career shaped by experimentation, psychology, and an obsession with what actually moves the needle.
In this interview, Milan shares how SBG’s marketing team stays ahead of growth, why creativity and impact should never be separated, and what most people still get wrong about marketing in 2025.
1. Every good story has its beginning…
What was your very first step into the world of marketing? What was that “click” moment when you knew this was the path for you?
It started just before my first business venture. I was coming from a developer background, and someone had to figure out how to get people to the website. So I raised my hand. I had no clue what I was doing, but it instantly made sense. It felt like building things, just with ideas, psychology, and timing. That “click” moment was realizing that great products mean nothing if no one hears about them.
2. The role of marketing has evolved, from supporting sales to becoming the engine of growth.
How do you define the role of marketing today in a company like Silver Bell Group?
Marketing is no longer the department that makes things pretty. It’s the one that brings demand. At SBG, marketing is not just a service. It’s a growth function. We bring the right people to the table, create the pipeline, and shape the perception before sales even says hello.
3. Silver Bell Group is growing fast – across countries, languages, and industries.
How does marketing keep up with that pace? And how do you create strategies that not only follow growth but drive it?
You don’t keep up. You stay ahead. That means building modular systems, testing constantly, and obsessing over data. Growth isn’t linear, and our strategies aren’t either. We track where the business is going, then reverse-engineer how marketing can remove friction, add visibility, or accelerate results.
4. Digital marketing today is more than just a tool – it’s the voice and face of the company.
How important is it for a company to have a clear, authentic voice in the digital space? And how do you build that voice?
It’s everything. Your brand voice is the first impression. And sometimes the only one. If it sounds like a template, people scroll past. If it sounds real, they stay. We build our voice by knowing exactly who we are, who we’re talking to, and cutting the fluff.
5. Sometimes it seems like “everyone does marketing,” but few truly understand it.
What’s the biggest misconception you’ve seen people have about marketing?
That marketing is just posting stuff. Or that if something looks good, it must be working. People often confuse activity with strategy. Marketing isn’t magic or guesswork. It’s structured, measurable, and tied to business outcomes. The best campaigns aren’t lucky. They’re well-executed.
6. Your team is known for both creativity and results.
How do you balance innovation with measurable impact? Do they always go hand in hand?
They should. Creativity without impact is a hobby. Impact without creativity is noise. We test ideas quickly. Some fail, some fly. But we always measure. The best campaigns usually feel bold but are grounded in strategy. If we can’t track it, we don’t waste time on it.
7. If you had to convince a CEO who still doesn’t believe in marketing, what would you say?
What’s the strongest argument why no company in 2025 can afford to ignore marketing?
Ask yourself where your customers spend their time. Online. Who shapes what they see, think, and trust? Marketing. If you don’t control that narrative, someone else will. Marketing isn’t optional. It’s the cost of showing up. And not showing up means you don’t exist.
8. In the end, every strategy is just a collection of ideas without the right people to bring it to life.
What do you look for when building your team? What makes someone a true marketer in your eyes?
I look for people who care about the outcome more than the credit. People who are curious, resourceful, and allergic to mediocrity. Real marketers are problem-solvers. They see patterns, test assumptions, and don’t get emotionally attached to their own ideas. They just want it to work. And they’ll figure out how.
Work With a Team That Thinks Ahead
Milan’s perspective is clear: marketing today is no longer a nice-to-have, it’s the difference between being visible and being forgotten.
At Silver Bell Group, marketing is built on strategy, driven by data, and powered by people who care about results. If you’re looking to scale, expand into new markets, or simply want a partner who understands how to build real demand, let’s talk.
