Should I Outsource Sales? | Answer in 2023

Should I Outsource Sales? | Answer in 2023

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By SilverBell Group
SBG Knowledge hub, knowledge is power and we are sharing it with you

Are you facing the challenge of managing your sales team while juggling the need to streamline your business, cut down costs, and address the need for product development? The demands of training and compliance can be overwhelming, leaving you eager for an organization to flourish, your sales to soar, and your team to achieve remarkable success. You recognize the need to see your company thrive, and that’s a common goal.

However, there might be more efficient approaches than handling everything alone. It’s perfectly normal to feel like you lack the specialized expertise needed to accomplish all these goals simultaneously.

But fear not because there’s a game-changing solution that could propel companies to new heights – it’s time to consider outsourcing seriously. This strategic move lets you focus on your core competencies, drive innovation, and free up valuable time and resources for product development, addressing the specific needs of your business, exactly what you need.

Table Of Contents

  1. What does it mean exactly Sales Outsourcing?
  2. What different Roles Exist in Sales?
  3. How does Sales Correlate with Lead Generation?
  4. Why should your Business Outsource Sales Services?
  5. How Should You Outsource Sales Profitably in 2023?
  6. What are the Benefits of Outsourcing Sales Services?
  7. When should you Outsource Sales Services?
  8. How to measure the success of Outsourced Sales personnel?
  9. Conclusion
  10. Frequently Asked Questions (FAQ)

What does it mean exactly Sales Outsourcing Services?

Sales outsourcing is the strategic approach of entrusting the sales responsibilities of your business to external professionals, typically a third-party agency or specialized sales team. 

This approach allows your business to leverage the expertise and resources of these experts while allowing your core team to focus on their strengths, such as product development and customer service. By doing so, businesses can tap into new markets, scale their sales efforts, and drive sustainable growth. 

It is not merely an isolated business decision; it’s a transformative approach that can reshape the trajectory of companies. It involves entrusting the sales responsibilities of companies to external experts, typically a third-party agency or specialized sales team. 

These seasoned professionals possess in-depth knowledge of sales methodologies, industry dynamics, and customer behavior. By tapping into this reservoir of expertise, companies gain a competitive edge that can lead to substantial growth and increased revenue.

The beauty of sales outsourcing lies in its ability to free up your core team’s time and energy from sales-related tasks. Instead of spreading themselves thin, your team can focus on their strengths, such as product development, customer support, and strategic planning. This strategic division of labor improves overall efficiency, driving companies to their true potential.

What different Roles Exist in Sales?

What different Roles Exist in Sales?

To fully understand the impact of sales outsourcing, it is necessary to understand the different roles that exist in the sales domain. Each role plays a unique role in increasing revenue and building long-lasting customer relationships. Here’s an overview of some of the key roles:

Sales Representatives:

They are the frontline warriors, the face of companies to potential clients, and responsible for engaging with prospects, showcasing your products or services, and skillfully handling negotiations to close deals successfully. Adept at building rapport and understanding consumer needs, sales representatives are instrumental in driving revenue growth.

Account Managers:

While sales representatives focus on acquiring new clients, account managers take charge of nurturing existing client relationships. They are the trusted advisors who ensure customer satisfaction, address concerns, and identify opportunities for upselling or cross-selling. Account managers foster loyalty and contribute to long-term  success by cultivating strong customer relationships.

Sales Operations:

Behind every successful sales team lies an efficient sales operations team. These unsung heroes handle administrative tasks, maintain databases, and analyze sales data to optimize performance. By streamlining processes and providing crucial support, sales operations enable the sales team to focus on their core selling activities.

Business Development Executives:

They are the pioneers of growth, exploring new industry opportunities and devising strategies to expand the client base. They conduct market research, identify potential partners, and foster strategic collaborations. By taking a proactive approach to company expansion, development executives play a pivotal role in driving sustainable growth.

How does Sales Correlate with Lead Generation?

One of the most critical aspects of B2B sales outsourcing is the distinction between those functions. While closely related, they involve different processes and address distinct needs, requiring specialized skill sets.

Lead generation is the intricate process of identifying and attracting potential B2B customers and generating interest in your products or services. It involves activities like email marketing, content marketing, social media campaigns, search engine optimization (SEO), and targeted advertising.

The goal is to attract and capture potential leads, who can then be nurtured through the B2B sales funnel with the help of specialized agencies well-versed in addressing these specific needs.

Sales, on the other hand, involves converting those leads into paying customers by addressing their unique needs. It requires personalized interactions, understanding and fulfilling specific needs and pain points, and building trust with potential clients. Sales professionals are skilled in consultative selling and negotiation techniques to navigate this process effectively, meeting the specific needs of each client.

While some businesses choose to combine both functions under the same team, this approach might only sometimes be the most effective. Handling both functions simultaneously can lead to divided focus and decreased efficiency, potentially prolonging the overall process of meeting the needs of potential clients.

B2B sales outsourcing offers an elegant solution by allowing specialized lead generation agencies to take charge of the initial stages of customer acquisition, including B2B email marketing. This enables the dedicated sales team to focus exclusively on converting qualified leads into customers, streamlining the conversion process, and saving valuable time while consistently addressing the specific needs of potential clients.

By leveraging email marketing and other strategies, B2B sales outsourcing ensures a steady stream of high-quality leads, leaving the in-house sales team to focus solely on converting those leads into customers by meeting their unique needs. This division of labor optimizes productivity and maximizes results throughout the sales process.

Why should your Business Outsource Sales Services?

In today’s hyper-competitive B2B business landscape, embracing sales outsourcing can be a game-changer and greatly help your company. By partnering with external sales experts, your B2B business gains access to various benefits that can set you apart from your competitors.

Why should your Business Outsource Sales?

Here’s a brief look at some of the compelling reasons to consider outsourcing sales:

Enhanced Sales Expertise:
Outsourcing sales brings in a team of professionals dedicated solely to sales. Their extensive experience in various sales methodologies and their ability to adapt to changing market conditions can significantly impact your B2B company’s revenue-generating capabilities. This expertise, honed through years of experience and continuous training, ensures your sales efforts are optimized for success.

Maintaining an in-house sales team can be a costly endeavor. It involves recruiting, training, and providing ongoing support to sales professionals. On the other hand, B2B sales outsourcing often comes with a more cost-effective pricing structure. By collaborating with an outsourcing partner, you can bypass these recruitment and training expenses, making it a financially prudent choice.

Scalability and Flexibility:
In the ever-evolving B2B business landscape, agility is key to survival. Outsourcing sales offers unparalleled scalability and flexibility. When faced with growth opportunities or industry fluctuations, you can quickly ramp up or downsize your sales efforts as needed. This adaptability ensures your company remains nimble and responsive to changing circumstances.

Focus on Core Competencies:
Every successful company has the core competencies that set it apart from others. By outsourcing sales, your core team can focus on what they do best- innovating products, providing exceptional customer support, and devising long-term strategies. This division of labor enhances overall B2B company efficiency and fosters excellence in each area.

Expanding Market Reach:

Outsourced sales teams often come with established networks and contacts, which can be instrumental in expanding your market reach. These well-connected professionals can open doors to new industries and untapped opportunities, giving your company a competitive edge in the industry.

Integrating this model into your company operations can yield multiple benefits. It can save you valuable time and resources, efficient work of all teams with minimal disruptions and errors, and, most notably, empower you with the knowledge to scale your business and accelerate its growth. To better understand the costs associated with outsourcing, we recommend reading our blog post,How much does it cost to Outsource Sales?

How Should You Outsource Sales Profitably in 2023?

To ensure a profitable sales outsourcing experience, consider adopting the Strategic Business Growth (SBG) process. This method involves a systematic approach to sales outsourcing, maximizing its benefits for the organization.

Client’s Idea

Our partnership will start by scheduling a call with you to understand your business requirements and goals. Based on all the information, we will prepare a customized proposal with a scope of work, pricing, and other relevant details. The proposal will also highlight the benefits of outsourcing digital marketing positions, such as access to a more incredible talent pool and efficacy in executing your projects while being cost-friendly.

Setting up the right team

Once we sign the Agreement, our HR department will start with the screening and recruitment process, so we can set up a team of marketing experts to work on your project. Once we get a pool of qualified candidates, we will present them to you for review. You would be able to interview and evaluate the candidates in the last round to determine if they are a good fit for your business.

Facilitating and onboarding

Once you get your dedicated Belgrade team who works exclusively for you, we will start the onboarding process. This would include setting up their office and workspace, providing necessary equipment or tools, and ensuring they receive the required training.


The marketing team will execute the project as per the agreed-upon SLA. The team will use various methods to generate leads, including email marketing, social media outreach, cold calling content creation, running PPC campaigns, etc. We are keeping up to date with all the necessary information quickly since you have a designated project manager explicitly working for your business/project.

Maintenance and training

We will provide comprehensive training for the newly recruited marketing team. This training will include product knowledge, sales techniques, and other relevant skills. We will ensure that your freshly established marketing team is equipped with the tools and resources necessary to succeed in the industry in which you operate.

Managing and reporting

As mentioned, each project has from our side project manager who ensures everything runs smoothly in the office. He is your single point of contact, overseeing the project, so you can rest assured that all your requirements will be met and you will receive regular updates on the progress of your project.

How much does it cost to outsource Sales?

The cost of outsourcing sales can vary depending on several factors, such as the scope of services, the level of expertise required, and the duration of the outsourcing partnership. 

Generally, outsourcing can be more cost-effective than maintaining an in-house sales team, as it eliminates recruitment and training expenses. However, it’s essential to collaborate with your chosen outsourcing partner to define a transparent and mutually beneficial pricing structure.
To better understand the costs associated with outsourcing, we recommend reading our blog post,How much does it cost to Outsource Sales?

What are the Benefits of Outsourcing Sales?

Access to Specialized Expertise
Outsourcing grants companies access to a pool of specialized sales professionals who excel in their respective domains, along with cutting-edge software tailored to enhance sales strategies.

Increased Focus on Core Competencies
By outsourcing sales, your core team can concentrate on core business functions, driving overall efficiency. This model not only saves you time and costs but also adapts to your needs and can assist you in scaling, your business, allowing you to focus more on your core competencies.

Scalability and Flexibility
This process allows your business to scale sales efforts quickly and adapt to changing market conditions, vital factors that ensure your business’s agility and growth potential.

Expanded Market Reach
Outsourced sales teams often come with established networks, facilitating market penetration through various channels, including social media platforms like LinkedIn. Moreover, this model can quickly adapt to your needs and stay attuned to emerging market trends, ensuring your business stays ahead of the curve.

Outsourcing sales can lead to significant cost savings compared to maintaining an in-house sales team. This model not only saves you money but also reduces costs across various aspects of your sales operations.

When should you Outsource Sales?

Deciding whether to outsource sales can be a strategic dilemma that businesses face in their quest for growth and success. While having an in-house sales team may seem like a comfortable and familiar approach, there are certain scenarios where outsourcing sales can be a game-changing solution to propel your B2B business toward unparalleled growth and success.

When should you Outsource Sales?

To determine the ideal time to hire outsourced sales experts, consider the following factors.

If you are still thinking about whether this business model is right for you, we suggest you read our blog How to Outsource Sales?.

In-house Sales
If the organization possesses an experienced and highly efficient in-house sales team, outsourcing may be optional at the moment.


Scenario: DASA Furniture, an established furniture manufacturer and retailer, had a well-rounded and experienced in-house sales team. They had developed industry-specific sales strategies that were tailored to their customer base and new niche. However, they faced the challenge of fluctuations and increased competition in the furniture industry.

Solution: Understanding the importance of maintaining control over their sales processes and client interactions, DASA Furniture chose to keep sales operations in-house. They believed that their in-house team’s deep knowledge of the industry and the ability to adapt quickly to market changes would give them a competitive advantage.

Result: By retaining their experienced sales team, DASA Furniture successfully weathered fluctuations and remained a leading player in the furniture industry. Their in-house sales team excelled at providing. personalized solutions to customers, fostering long-term relationships and brand loyalty. 

Outsourced Sales
Outsourcing sales become an attractive option when your company is looking to expand into new industries, lacks a skilled in-house sales team, or seeks specialized expertise to boost sales performance.


Scenario: Tech Solutions is a promising startup in the tech industry, faced the challenge of limited resources and a small, inexperienced sales team. Despite having an innovative product, they struggled to break into new industries and generate substantial revenue. Their core team was stretched thin, trying to balance sales efforts with product development and customer support.

Solution: Recognizing the need to hire expert B2B sales support, Tech Solutions outsourced its B2B sales processes to a specialized B2B sales agency. They also leveraged platforms like LinkedIn to expand their outreach.

Result: With a dedicated outside sales team focused solely on lead generation and sales, Tech Solutions has seen remarkable growth. They penetrated new markets, attracting more clients and closing deals at an impressive rate. As a result, the startup experienced a substantial increase in revenue, enabling them to expand their operations and invest in further product development.

These real-life examples show how different companies decide whether to outsource or keep sales in-house based on their specific needs and goals. Each organization has found success by aligning its sales strategies with overall business goals, demonstrating the importance of considering unique circumstances before making a decision.

How to measure the success of Outsourced Sales personnel?

How to measure the success of Outsourced Sales personnel?

Measuring the success of outsourced sales personnel is crucial for optimizing performance and ensuring that the outsourcing strategy is yielding the desired results. Businesses can utilize various key performance indicators (KPIs) as valuable tools to gauge the impact of outsourced sales efforts. 

These KPIs provide valuable insights into the effectiveness of the outsourced sales team and their contributions to your B2B business’s growth and success.

Sales Revenue: The most straightforward metric to assess the direct impact of outsourced sales on your company’s revenue generation.

Conversion Rates: Measure the percentage of leads that are successfully converted into paying customers.

Customer Satisfaction: Evaluate their feedback and satisfaction levels to gauge the quality of outsourced sales efforts.

Sales Cycle Length: Assess the time it takes for leads to move through the sales funnel, identifying areas for improvement.

Return on Investment (ROI): Calculating the ROI from your outsourced sales efforts is an essential tool to ensure that the outsourcing strategy aligns with your B2B business goals and delivers positive returns


In the challenging landscape of 2023, outsourcing sales is a strategic move that can propel organization towards unparalleled growth and significantly help you. By leveraging specialized expertise, achieving cost-effectiveness, and expanding market reach, outsourcing sales present a compelling case for modern enterprises. 

However, assessing your company’s unique needs and finding the right outsourcing partner is essential to ensure a profitable and successful sales outsourcing journey

Frequently Asked Questions (FAQ)

Sales outsourcing refers to the strategic decision of entrusting sales responsibilities to external professionals, a move that not only helps save time but also unlocks a wealth of expertise and resources, enabling scalable strategies to drive revenue and growth.

Sales encompass various roles, including sales representatives, account managers, sales operations, and business development executives, working together to achieve sales success.

Sales and lead generation are interconnected but distinct aspects. Outsourced lead generation allows the sales team to focus solely on converting leads into customers.

Outsourcing sales provides access to specialized expertise, which can significantly save your company time and help you by leveraging the skills of seasoned professionals dedicated solely to sales. These experts possess in-depth knowledge of various sales methodologies, ensuring your sales efforts are optimized for success.

Furthermore, it is a cost-effective option, as it eliminates recruitment and training expenses associated with maintaining an in-house sales team.

To outsource sales correctly in 2023, define your sales objectives, choose the right outsourcing partner, establish open communication, integrate whole processes, and monitor and evaluate performance. These best practices ensure a successful outsourcing partnership.

The cost of outsourcing sales varies based on the scope of services, expertise required, and the duration of the partnership. Collaborate with your outsourcing partner to establish a transparent pricing structure.

Outsourcing sales provides access to specialized expertise, saving you time and offering valuable help in increasing focus on core competencies, scalability, expanded market reach, and cost-effectiveness.

Outsourcing sales are ideal for companies looking to expand into new industries, lacking a skilled in-house sales team, or seeking specialized expertise to boost sales performance.

Key performance indicators include sales revenue, conversion rates, client satisfaction, sales cycle length, and return on investment (ROI).

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