Why Outsource Sales? - 7 Reasons | SBG

Why Outsource Sales? – 7 Reasons | SBG

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By SilverBell Group
SBG Knowledge hub, knowledge is power and we are sharing it with you

Experience could be your worst enemy,” J. Paul Getty once said, highlighting the need for adaptability in business. In today’s fast-paced commercial world, outsourcing sales has emerged as a key strategy for businesses aiming to stay ahead. This article will guide you through the compelling reasons to consider sales outsourcing, explaining its concept, process, and the array of benefits it offers. Whether you’re a small startup or an established enterprise, understanding the potential of sales outsourcing could be the turning point in your business journey.

Table of content

  1. What is exactly considered as Sales outsourcing?
  2. What types of Sales personnel exist?
  3. How does Sales outsourcing work?
  4. Why should you outsource Sales?
  5. What is the cost of outsourced Sales personnel?
  6. What are the benefits of Sales outsourcing?
  7. How to Perform a Cost/Benefit Analysis of Outsourcing Sales?
  8. Conclusion
  9. Frequently Asked Questions (FAQ)

What is exactly considered as Sales outsourcing?

Sales outsourcing is the practice of entrusting a company’s sales functions to an external, specialized partner. In this arrangement, the critical tasks of selling products or services are handed over to professionals who specialize exclusively in sales. This means the core responsibilities of reaching out to potential customers, presenting products or services, and closing sales are managed by an outside team. This approach can help companies leverage the skills and experience of dedicated sales experts, optimizing their sales operations and focusing internal resources on other areas of the business.

What types of Sales personnel exist?

Sales teams are composed of diverse roles, each crucial to the sales process. ‘Hunters’ are proactive in seeking new clients, focusing on lead generation, contact, and customer acquisition. ‘Farmers’ play a key role in maintaining and enhancing existing client relationships, ensuring satisfaction, and exploring upselling opportunities. ‘Strategists’, on the other hand, are vital for planning and implementing sales campaigns, analyzing data, and crafting effective sales strategies. Together, these varied roles help contribute to a well-rounded and effective sales team, each bringing unique strengths to the company’s sales efforts.

What types of Sales personnel exist?

How does Sales outsourcing work?

Sales outsourcing operates on a simple yet profound premise. It involves contracting out parts, or all, of your sales activities to a third-party company. This external team then becomes the face of your brand, wielding the tools of persuasion and strategy to help close deals and generate revenue on your behalf.

Why should you outsource Sales?

Outsourcing sales is not just a strategy; it’s a tactical decision with multifaceted benefits. The reasons to embrace it are as diverse as the businesses that consider it.

Access to Specialized Talent:

Outsourcing sales connects you with skilled sales reps who bring diverse experience and fresh perspectives to your sales strategies. These experts are well-versed in a variety of sales tactics customer engagement and contact techniques, tailored to different business needs. They also keep up with the latest sales technologies and trends, ensuring your sales approach stays innovative and competitive. This access to top-tier talent can significantly help enhance your sales effectiveness in a dynamic market.

Cost Efficiency:

Outsourcing sales helps convert fixed costs, such as salaries and office space, into variable costs. This change can help reduce your overall spending, as you pay for sales services only when needed. The saved funds can then be reinvested in other business areas like innovation or expansion. Additionally, outsourced teams bring their own tools and expertise, saving you from incurring training and technology costs. This leads to more financial flexibility and efficiency in managing your business budget.


Sales outsourcing provides the support to quickly adjust your sales force size in response to market changes. This means you can easily scale up to take advantage of new opportunities or demand spikes without the hassle of hiring and training new sales reps. Likewise, you can scale down during slower periods, reducing costs and financial burdens. This ability to swiftly adapt to market conditions, whether expanding or contracting, ensures your business remains agile and competitive, particularly in fluctuating or seasonal markets.

Focus on Core Business:

Outsourcing sales can help businesses to focus on their primary strengths and core activities like product and software development. This approach frees up time and resources, allowing companies to concentrate on product development, innovation, and best customer service. By entrusting sales to specialized outsourced teams, businesses can ensure more efficient use of their resources. This division of labor can help companies to excel in their key areas while sales experts handle the market side, leading to overall better business performance and growth.

Broader Market Reach:

Outsourcing sales provides a direct path to expanding your reach. With established networks and relationships, outsourced teams can quickly introduce your company to new markets and customer segments. Their expertise in different regional and cultural contexts can help in effectively targeting and engaging a diverse audience. This approach allows for faster and more efficient expansion, helping your company tap into new opportunities and increase its customer base.

Risk Mitigation:

Outsourcing sales reduces business risk by distributing sales responsibilities across an external team. This approach helps manage the impact of fluctuations and business uncertainties. Outsourced teams apply various strategies, ensuring that if one method falters due to market changes, others can maintain sales stability. They’re also better equipped to adapt to downturns and consumer and industry shifts. This strategy minimizes the risks associated with maintaining a large in-house sales team, especially in unpredictable business climates, and can help provide greater stability and resilience.

Why should you outsource Sales?

Technological Edge:

Outsourced sales teams provide businesses with the latest sales tools and technologies, offering a competitive edge without the need for large investments. These teams are skilled in using advanced CRM systems, data analytics, and digital marketing tools, which leads to more effective sales strategies and customer insights. This arrangement can help businesses to benefit from cutting-edge sales techniques and stay ahead, without the expense and effort of acquiring and maintaining these technologies themselves.

If you’re intrigued by the multifaceted benefits of outsourcing sales and want to delve deeper into whether it’s the right strategy for your business, we have an insightful blog that explores the question ‘Should I Outsource Sales?’

What is the cost of outsourced Sales personnel?

The average cost price of outsourcing sales can vary significantly based on factors such as the scope of work, the complexity of your needs, and the expertise of the new team. Outsourcing can be more cost-effective than maintaining an in-house sales department. You can allocate your budget more efficiently because you pay only for the services you require, without the added expenditures of salaries, benefits, hiring, and training associated with in-house sales reps.

Silver Bell Group offers both competitive and adaptable pricing. Recognizing that every business is unique, our agency is committed to providing the best sales services that align with your financial capabilities and yield unparalleled results over time. To get a clearer understanding of our personalized pricing and see how we can propel your company, engage with our sales team.

What are the benefits of Sales outsourcing?

Enhanced Efficiency

Outsourcing sales leads to more streamlined and efficient company operations. Specialized outsourced teams bring refined sales methods, which means tasks like lead generation and deal closure are handled more efficiently. This reduces overlapping efforts and resources, as these teams come equipped with their own tools and expertise.

Additionally, outsourced sales teams often use advanced technologies and data analytics, leading to more effective sales strategies. This not only boosts sales productivity but also frees up internal resources, allowing businesses to focus on their core activities like product & software development. In short, outsourcing sales simplifies the sales process, making it more productive and less resource-intensive.


Market Adaptability

Outsourced sales staff excel in adapting quickly to changing trends and customer needs. Their broad experience across industries helps them spot and respond to shifts in consumer behavior, and industry and market demands. They’re agile and able to swiftly adjust sales tactics, giving businesses a competitive edge in a fast-paced market. This adaptability ensures that your sales efforts remain effective and aligned with current trends.

Innovative Strategies

Outsourced sales teams bring a breath of fresh air with innovative strategies. Their varied experiences across markets equip them with the latest sales techniques. They excel at discovering new trends and applying data-driven tactics to attract customers.

These teams challenge traditional sales methods, introducing creative solutions that can transform your sales approach. They also leverage advanced tools and technologies to craft targeted strategies, enhancing customer engagement and boosting sales. In essence, they provide new, effective ways to revitalize your sales and gain a competitive advantage.

How to Perform a Cost/Benefit Analysis of Outsourcing Sales?

Performing a cost/benefit analysis involves comparing the costs of maintaining an in-house sales team versus outsourcing. This includes direct costs like salaries and indirect costs like tutoring, along with the potential revenue growth and market expansion achieved through outsourcing.


Outsourcing sales is more than a current trend; it’s a strategic choice that transforms how businesses engage with customers. It can offer significant cost savings by reducing the need for an in-house sales team, and grants access to specialized sales expertise. This approach also provides flexibility, allowing companies to quickly adapt to changes. With outsourced staff bringing innovative tactics and advanced technology, businesses can efficiently navigate the fast-paced business environment. Overall, outsourcing sales is an effective strategy for companies seeking support to enhance efficiency, adaptability, and growth in a competitive marketplace.

How to Outsource Sales correctly in 2023?

Outsourcing sales in 2023 demands a careful selection of partners, clear goal setting, and constant communication. It’s about hiring a team that aligns with your company values and objectives, ensuring a seamless integration with your existing operations.

Client’s Idea

Our partnership will start by scheduling a call with you to understand your business requirements and goals. Based on all the information, we will prepare a customized proposal with a scope of work, pricing, and other relevant details. The proposal will also highlight the benefits of outsourcing digital marketing positions, such as access to a more incredible talent pool and efficacy in executing your projects while being cost-friendly.

Setting up the right team

Once we sign the Agreement, our HR department will start with the screening and recruitment process, so we can set up a team of marketing experts to work on your project. Once we get a pool of qualified candidates, we will present them to you for review. You would be able to interview and evaluate the candidates in the last round to determine if they are a good fit for your business.

Facilitating and onboarding

Once you get your dedicated Belgrade team who works exclusively for you, we will start the onboarding process. This would include setting up their office and workspace, providing necessary equipment or tools, and ensuring they receive the required training.


The marketing team will execute the project as per the agreed-upon SLA. The team will use various methods to generate leads, including email marketing, social media outreach, cold calling content creation, running PPC campaigns, etc. We are keeping up to date with all the necessary information quickly since you have a designated project manager explicitly working for your business/project.

Maintenance and training

We will provide comprehensive training for the newly recruited marketing team. This training will include product knowledge, sales techniques, and other relevant skills. We will ensure that your freshly established marketing team is equipped with the tools and resources necessary to succeed in the industry in which you operate.

Managing and reporting

As mentioned, each project has from our side project manager who ensures everything runs smoothly in the office. He is your single point of contact, overseeing the project, so you can rest assured that all your requirements will be met and you will receive regular updates on the progress of your project.

If you’re interested in learning more about the careful selection of partners, goal setting, and seamless integration when it comes to outsourcing sales in 2023, we have a comprehensive guide on this topic that you can explore.

Frequently Asked Questions (FAQ)

Sales outsourcing is the practice of entrusting external company/es with key sales functions such as lead generation, customer interaction, and closing deals. This approach can help businesses to utilize specialized partner’s knowledge & technology instead of managing these tasks with in-house team support. These agencies/or a partner bring specific expertise in sales, along with advanced technology and the right tactics, which can lead to enhanced sales processes over time. By outsourcing, companies can focus on their core activities as product & software development, while leveraging the skills of experienced sales professionals to improve market penetration and boost revenue, without the need to maintain or control a large sales department.

Sales teams comprise different types of personnel, each with a specific focus. ‘Hunters’ are proactive in seeking new clients, driving company growth by expanding the customer base and pipeline cycle. ‘Farmers’ focus on existing clients, working to maintain and grow these relationships through effective account management and best customer service. ‘Strategists’ are crucial for the broader sales direction, analyzing trends and customer data to develop comprehensive sales tactics. These roles collectively ensure a well-rounded sales approach, with hunters attracting new business (because they scale customer base), farmers nurturing ongoing relationships, and strategists guiding the team toward sustainable growth over time.

Sales outsourcing involves transferring key sales activities to an external team, which effectively becomes an extension of the company’s sales force. This external team takes on tasks such as lead generation, prospects’ engagement, and closing deals in the right way. They work in close collaboration with the company, aligning their tactics with the company’s products, services, and goals. Regular communication and control ensures that the outsourced team is in sync with the company’s objectives. This setup allows businesses to benefit from the outsourced team’s and partner’s expertise, networks, and sales tactics, enhancing their sales growth and reach without the need to build, maintain, or control an internal sales department.

Outsourcing sales offers numerous advantages, making it a strategic choice for companies. Firstly, it provides access to specialized sales talent, including seasoned professionals with diverse experience. This expertise leads to more effective sales tactics and better market understanding. Secondly, it promotes cost efficiency by converting fixed costs into variable ones. This flexibility allows companies to allocate resources strategically for innovation and adaptability. Lastly, outsourcing sales opens doors to new markets and customers through established networks and adaptable sales reps. This helps businesses stay competitive and responsive to trends and customers’ preferences, fostering growth and increased results over time.

The expense of outsourced sales personnel varies based on factors like services needed, team expertise, and engagement duration with a partner. However, in many cases, outsourcing can reduce costs and save money. In-house employees come with fixed costs like salaries, benefits, and office expenses, plus variable expenses like commissions. In contrast, outsourcing typically involves a negotiated fee covering the services you want to outsource. Additionally, outsourced sales reps often bring their own advanced tools, reducing the need for additional investments over time. This expenditure efficiency is a compelling reason for many companies to choose to outsource. It provides specialized sales competence without the financial burden of a large in-house team.

If you decide you need to outsource, sales outsourcing offers numerous benefits, including:

  1. Enhanced Efficiency: Outsourced sales reps streamline processes like lead generation, boosting productivity and sales performance over time.

  2. Market Adaptability: External sales reps provide insights and adapt quickly to changes, ensuring competitiveness.

  3. Innovative Sales Tactics: Outsourced professionals bring fresh approaches, driving advancement and expansion.

These advantages make sales outsourcing a strategic choice for companies aiming to excel in a dynamic landscape and increase results over time.

To evaluate the value of outsourcing b2b sales service over time, conduct a cost/benefit analysis. Consider direct expenses like salaries and fees and indirect expenditures like management and tutoring. Compare these expenses with potential revenue growth, if you decide you need to outsource. Outsourcing this service may provide access to new markets and skillfulness, which can boost revenue, increase leads, and expand your reach. This analysis helps you make an informed decision that aligns with your company goals.

Outsourcing quality b2b sales service in 2023 demands a careful selection of partners, contact via email, great goal setting, the need to read the privacy policy, and a constant communication process over time. It’s about hiring a team that aligns with your company’s values and objectives, and which can lead to increased results over time and success, ensuring seamless integration with your existing operations, business process, prospects, leads, and customers, if you decide you need to outsource.

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